Advertising contracts in recession.  As a marketer, this affects me directly, though as a direct response copywriter, it’s easy enough to replace lost income.

Since most businesses don’t really measure their marketing, cutting ad budgets is probably wise.

For market-centric companies (is there another viable kind?), there is always new opportunity.  For where there’s pain, there’s money.

Just look around at people’s pain.  Can you create a product, or line of products, that will alleviate this pain?  Can you solve some problem that plagues a group, your starving crowd?  If you’re truly attuned to your market, and it has never been easier, you’ll have no problem surviving, and even thriving.

In fact, if you really understand the sales process on a deep level, where you see problems as markets and markets as people, people as individuals with their own language patterns for engaging the problem…

…then you’re poised for your next success, economy be damned.